Cultural Study Trip


Info - read in German

Cultural Study Trip
22 October to 4 November 2006

Why did we go to India?

In Bhārat Ganarājya, the Republic of India, a country the size of the whole continent of Europe, more than a billion of people are living in a stable democracy. Since the days of the Greek and the Roman empires, our European cultures have been influenced and fascinated by India, the home of one of the oldest civilizations on earth.

India enjoys a high rate of economic growth. The country has an enormous potential of a well educated young labour force. More and more international companies are entering the Indian market, also a number of leading companies from Austria - clearly shown by recent statistics: in 2006, exports from India to Austria increased by 12.8%, exports from Austria to India increased by 23.3%.

In the northern parts of India Hindi language is spoken, Tamil is spoken in the south, and there are another 21 official languages in India. In spite or because of the large number of local languages, English is the well accepted language of administration, education, and business in all regions of India. That was making things easy for us to travel, making contacts, end exchange thoughts and ideas with the country's people.

When we decided to travel to New Delhi and Mumbai it was our goal to give students and teachers within a couple of weeks a condensed impression of India's rich diversity of cultures. We made visits to leading advertising agencies to see people of the booming Indian creative industries at work. At renowned art schools we enjoyed the exchange of ideas with students and teachers of advertising and graphic design in Delhi and Mumbai.

By overland coach, we travelled from Delhi to the south, crossing Uttar Pradesh to see the Taj Mahal, and going to Rajasthan to visit the town of Pushkar, its holy lake, and its camel market. Spending 20 hours on board of the night train from Ajmer to Mumbai, we could experience the reliability and comfort of Indian railways.

With 20 million inhabitants, the city of Mumbai was a world of its own.



Barbara Hollander, Walter Lürzer, Thomas May, Cosima Reif, Peter Stoeckl.

Linus Baumschlager, Kamie Beutl, Julia Brandstätter, Philipp Comarella, Ioana Cornea, Clemens Goeller, Elena Gueorguieva, Michael Hacker, Hajnalka Kovács, Elisa Norz, Eva Oberdorfer, Dominika Oya, Philip Reitsperger, Franka Rothaug, Franz Nikolaus Scheichenost, Samantha Schütz, Klaus Seethaler, Katalin Tóth, Michael Tripolt, Alva Unger und Rada Yakova.


Rajesh Gupta, Govt. of India, Department of Tourism

Cordial thanks to

• Ajay Dhingra / SBD Sudarshan Book Distributors, New Delhi
• Anthony Joseph / IBD India Book Distributors, Mumbai
• Mariusz Jan Demner / Demner, Merlicek & Bergmann Werbegesellschaft mbH., Vienna
• Monika Schiestl / Swarovski AG, Wattens
• Sandra Lehnst / Lürzer GmbH, Salzburg
• Walter Lürzer / Lürzer GmbH, Salzburg
• University of Applied Arts Vienna

for their generous contributions, support and assistance.